SERVICE

Nitto, an in-house agency of the Meiji Group, has made achievements and gained experience in all aspects of advertising communication. We understand the issues of clients from a wide perspective and offer them outstanding services by leveraging the know-how of each department.

Delivering two different values.
That’s Nitto’s strength.

Nitto as an advertising company

As an integrated advertising company of the Meiji Group, Nitto has made achievements and gained experience in all aspects of advertising communication.

The total solutions we offer range from investigation and analysis of market trends, to hypothesis formulation, strategy development, planning of creative expressions, and planning/operation of various vpromotions.

We also have constructed a framework for accurately measuring the effectiveness of communication.

Nitto understands the issues of clients from a wide perspective and offers them outstanding services by leveraging the know-how of each department.

Nitto as a production company

Nitto also produces advertisements.

We don’t do business with general companies but propose products to various advertising companies. Our extensive product lineup includes graphic advertisements and TV/radio commercials, web, sales promotion.

In collaboration with marketing and creative staff of the advertising company, we deliver clients sophisticated creative products including copy, design, and commercial planning/production management in all fields.

We keep delivering successful solutions in a wide variety of genres.

SERVICE

Planning

The company plans and manages operations aimed at expanding recognition (sales) of products (services), such as events, sampling and demonstrations in exhibition halls and exhibition spaces.

Creative

The company proposes optimal communication (commercials, promotional videos, advertisements, catalogs, novelties and inner tools) by utilizing a variety media such as mass media, the Web and stores with the aim of resolving issues faced by clients.

Store promotion

In addition to evident issues, the company digs up potential issues and conducts planning from scratch of measures aimed at resolving such issues. The company proposes optimal solutions linking clients and consumers.

Space design

The company proposes highly cost-effective media plans by combining a variety of media according to issues, objectives, budgets and promotional measures.

Media

The company plans deploys and implements premium campaigns, store tools and novelty goods with a high promotional effect in stores where consumers purchase products (services).

Digital

We analyze and ascertain clients’ issues and consumer preferences, and propose optimal digital promotion plans and measures that incorporate the latest trends and designs.

Major clients

  • Meiji Co., Ltd.
  • Meiji Holdings Co., Ltd.
  • Meiji Seika Pharma Co., Ltd.
  • Meiji Group companies
  • Sato Pharmaceutical Co., Ltd.
  • Dentsu Tec Inc.
  • Japan Gateway
  • Panasonic Corporation
  • Dentsu Inc.
  • Asatsu-DK Inc.
  • Yomiko Advertising Inc.
  • Tokyu Agency Inc.